Emotional Design

Summary
Of the few chapters that we read in this book, the premise is similar and yet different from our earlier book, The Design of Everyday Things. The author talks about the aesthetic or behavioral aspects of design and their large effects on people who use them. The user is going to be affected greatly by the different visceral designs that the inventor creates. The designs can allow for a much better time of use if the design of the product is aesthetically pleasing or well designed. This idea of designing can help the inventor get more people using their product simply by appealing to the culture and personality of the people

Discussion
This book was essentially the exact opposite of the other book from the same author. The first book always talked about how little design flaws were the most important when designing an object and should be most considered. However, in this book the author basically switched tag lines and started spouting that the behavioral and etc. design was what should be priority and has the most value when designing the object in question. Obviously they both have their place and should be considered.