Chapter 2
Summary
This chapter delves down into more layers of the different aspects of design. These levels are for example the appearance, behavioral response, reflective response, etc. The designer must now the audience that he or she is catering to in order to sell it well.
Discussion
Of course no product will sell to everyone since everyone has different responses to certain things. I think that these are obvious tips that designers should consider. Once again the author is going into obvious mode.
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